The food and beverage house of the Magical group — an umbrella built to work across hospitality, FMCG, retail, manufacturing and distribution. We make things people actually want to eat, and we make them properly.
Food businesses fail in the gaps between making, moving and selling. We built the house to hold all five under one roof.
Places where food is served, and the standards that hold behind the pass.
Packaged brands with real recipes, clean labels and shelf-ready craft.
Direct-to-consumer and modern trade — owning the last mile to the mouth.
Production discipline inherited from a family that has been making things for three decades.
Getting good food from where it's made to where it's wanted, without excuses.
Scope per the house identity: a broad umbrella for hospitality, FMCG, retail, manufacturing and distribution.
Snacks with mischief. Roasted makhana in five loud flavours, built for people who read the back of the pack — and laugh at the front of it. Tins and pouches shipping now; prebiotic sodas in development.
Five fizzy troublemakers under the Munchief banner — 250ml cans, formulation underway. They land when they taste right, not when the calendar says so.
A second brand is being built. Category undisclosed until the recipe stops changing.
What's printed is what's inside. Nutrition, allergens and origin stated plainly — no claim the lab can't back.
Nothing launches because a slot opened. It launches when the product argues for itself.
FSSAI licensing and food-safety discipline are the starting line, not the achievement.
We're building distribution across India and beyond. If you sell food to people — in any of these channels — there's a conversation here.
Tell us your territory, your channel and what you already carry. We answer the ones that fit.